Talk about getting innovative with the times! The already groundbreaking diamond jewelry retailer James Allen has a new iPhone and iPad application which allows its user to view more than 20,000 actual diamond photos from his The new app lets the user view every diamond closely, using their custom made Virtual Loupe® feature, which is an online simulation of the magnifying lens used by jewelers to see diamonds up close.  It also gives the user an exclusive look at more than 1,000 engagement rings.  One can easily search through a large selection of loose diamonds using the 4 C's (cut, clarity, color, and carat) with a simple touch and compare prices to certify he or she is getting the best possible deal.

When seeing a ring that catches his eye, the shopper can immediately connect to James Allen's e-store to get more information and purchase the product. 
The exclusive 3HD™ Player feature presents a wide range of engagement rings in a stunning high-definition display. When you find a ring you like, you can instantly connect to their store to get further information, contact customer service, or make a purchase.

JamesAllen.com is the only site currently on the Internet that displays over 20,000 actual diamond photos. Internet Retailer magazine recently caught on to the company's pioneering developments and featured them in their Hot 100 E-Retailers of 2010, alongside well-known companies like Amazon and American Apparel.  They also wrote about the company's iPhone and iPad app launch in a recent article that appeared on the front page of the recognized e-commerce mag.     

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