James Allen New App Creates Buzz On Mobile Commerce Daily
3/9/2011 8:09:20 AM Simona Kogan

There's major buzz going on about
James Allen!
Straight off the heels of a major debut—the launch of James Allen's iPhone/iPad application for mobile devices—and a place in Internet Retailer magazine's
Top 100 E-Retailers of 2010 alongside websites like Amazon.com, James Allen has just been featured in Mobile Commerce Daily, the leading mobile commerce and retail news site for its groundbreaking foray into the world of e-commerce and mobile capability.
Mobile Commerce Daily reported on the diamond jewelry retailer's new application for Apple's iPhone and iPad, which gives users the opportunity to view over 20,000 diamonds in actual diamond photos through the company's custom Virtual Loupe® technology as well as look through James Allen's wide selection of engagement rings and wedding rings from the convenience of a mobile device on the go. One can use the 3HD™ Player to view their engagement ring in its entirety (in high definition!), compare prices and buy their diamond ring of choice with just the touch of a button.
This isn't the first time James Allen has been in the public eye for its new app. It has already received high marks from
Internet Retailer magazine for its iPhone/iPad app unveiling even after Internet Retailer featured them in their Top 100 list.
"With the use of our new application, they no longer need to wait to get back to their computer to see the difference," said David Berkovitz, James Allen marketing director.
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