NEW YORK, N.Y., -- With its unprecedented innovations and a forward-thinking approach, JamesAllen.com has firmly established itself as a leader in the online diamond retail industry, providing customers with top-quality diamond rings for substantially less cost. Simply put, James Allen offers the finest classic and contemporary diamond engagement rings at unbelievable prices. Their design your own ring feature provides customers with what they want – a perfect expression of love,and exactly how they imagined it. This year, James Allen is presenting even more exciting changes.

 

This year, James Allen is expanding its inventory to include hundreds of new designer rings. From elegant wedding rings to unique engagement rings, customers will see an unparalleled variety of remarkable new jewelry. Like Tiffany’s, Cartier, Harry Winston and De Beers, James Allen offers exceptional designer rings with certified diamonds that reflect graceful taste and refined sensibilities.

 

James Allen strives to make the experience of buying the perfect engagement ring both beautiful and easy. With so many different types of diamond rings, they realize that getting input from friends can be crucial to the process. That’s why James Allen has taken a huge step into social media – now customers can ask for their friends’ opinions, comments, raves and reviews on Facebook.

 

James Allen recently launched innovative 3D imagery, and the positive reception has been overwhelming.  Customers experience every engagement ring on the website in a remarkable, near-tangible way. This year, James Allen will unveil even more technological advances far exceeding normal expectations for 2010.

 

“Why pay more for quality engagement rings at jewelry stores when you can enjoy the discount, convenience and 30 day money back guarantee of online shopping?” says James Schultz, Founder and President of JamesAllen.com. “We only offer the very best certified diamonds.  Each comes with a certificate from the Gemological Institute of America (GIA), American Gem Society (AGS), or the International Gemological Institute (IGI).

 

“We’re also making improvements to our user interface that will provide every customer with easy-to-navigate search and purchase options. Now you can design your ring exactly how you want itand for far less than you think. We understand that every customer has different needs and preferences.  That’s why we make sure to offer the best customer service in the business,” he adds.

 

“Loose diamonds, wedding rings, high quality engagement rings, design your own – whatever you’re looking for, James Allen offers the best for less.”

 

JamesAllen.com is revolutionizing not only shopping for diamond jewelry online, but setting the bar high for all internet shopping.

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