Jewelry Designers Donate to Breast Cancer Awareness
9/17/2009 9:21:04 AM SB Gannon
October is Breast Cancer Awareness Month, and jewelry designers are creating pieces and collections specifically for the cause. While the designs vary greatly, the common thread is that a portion of the proceeds will help to fund breast cancer research and education.
In 2008, jewelry designer Neda Behnam—a breast cancer survivor herself—launched Diamonds for a Cure (DFAC). Her collection this year is called the “Lucky 7”. There are 7 pieces, available in 18-karat yellow gold, rose gold, or sterling silver. Each piece is set with diamonds, and the prices range from $499 to $3,000. A percentage of each sale will go to Stand Up To Cancer. According to Behnam: “I wanted to do something to honor Breast Cancer Awareness Month as well as honor all those, like myself and my family, who have been touched by breast cancer. Seven is a very lucky number and represents a high level of spirituality. It also means new beginnings.”
A number of other designers have been raising money for the cause for several years. In October 2005, Mikimoto began “Everything is Possible with Hope”, a collection of designs featuring cultured pearls set in 18-karat gold and inspired by the Pink Ribbon. The pieces, ranging in price from $950 to $3000, will allow Mikimoto to donate 50% of the proceeds to the Young Survival Coalition.
Jewelry designer Jane Basch has created her “Tribute” collection, which showcases her signature style on dog tag designs featuring the Pink Ribbon. 5% of each sale will go to the Susan G. Komen for the Cure, an organization dedicated to breast cancer education and research.
Designers are also donating proceeds from non-pink items, for those who don’t want to wear the color year-round, if at all. Jill Alberts, having lost her mother to breast cancer, is donating 10% of total sales of certain earring throughout October. Ija Designs has a curved clasp bangle in silver or gold fill, from which she will donate 20% of the proceeds to the Sara Fisher Project. Lana Jewelry will feature its “Upside-Down Hoops” in 14-karat yellow, white and rose gold. Half of all proceeds will go to the Noreen Fraser Foundation.
There is something for everyone as more and more jewelry designers think of more and more ways to reach people and make them aware of this tragic disease. They are making beautiful things for a beautiful cause.
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